by Reid Fitzsimons
Back in the early to mid-70s, flowing in on the social/political/economic tides of what recently preceded it, there was a TV ad I recall these 40-odd years later. Some casually dressed middle-aged white guy was sharing his angst and anger over the state of breakfast cereal, something like, “Do you know what most cereal tastes like these days? I’ll tell you what- CARDBOARD!” His feigned outrage was almost palpable. The post-Earth Day product he was hyping was a granola cereal, which was becoming quite the thing at the time. Every once in a while, when I see Bernie Sanders, I think of this ad.
“You don’t necessarily need a choice of 23 underarm spray deodorants when children are hungry in this country,” Sanders said during CNBC interview in late May 2015 in the early days of his run at the Democratic nomination. This intellectually callow statement appropriately garnered some scornful commentary, but I enjoy the image of some Sanders contemporary, a baby-boomer 60s radical who pleasured himself with dope a little longer than he should have, thinking “Like, wow man, that’s so profound, like rich people putting money in their arm pits when, like, kids are starving, it’s like a bummer.” Like many people, I’m not sure what the proper number of spray deodorants in society should be but I do worry a little about a potential president who suggests he has such knowledge. I also question the hungry children component of his declaration. ...continue reading